Gold's Gym

Brand Identity, Advertising, Experience Design

The Brief

Gold's Gym is, without a doubt, one of the most recognised brands in the fitness industry. With a prevailing legacy, we wanted anyone who walked into the gym to remember how it all started and be inspired by their marvels.

The Idea

With an international legacy to live up to, we designed the campaigns and branded the interiors of the gym that echoed the core characteristics of Gold’s Gym.

Typeface

We kept the iconic black and yellow colour palette that defined Gold’s Gym’s aura and used strong sporty fonts that spoke for the brand.

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All new photographs. All new ads.

Fresh, new photographs were shot and used for the pre-launch of Gold’s Gym RR Nagar. This gave the brand a local touch, yet maintaining its international appeal.

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Digital Campaigns

Stunning visuals coupled with punny headlines made the pre-launch campaigns a hit.

Keeping it sleek and sporty, we also created video ads for social media.

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Video Ads

Experience Design

We paid homage to Gold’s Gym’s metal skeleton by incorporating rustic elements to its interiors. We celebrated its journey by fusing eccentric patterns of light and laser-cut mirrors that were cut in a form inspired by the abstraction of a heartbeat.

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Graffiti

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Winning the Highest Pre-sales in India

The pre-sales campaign resulted in Gold’s Gym RR Nagar winning the award for The Highest Pre-sales in India. What a feat.

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