High Kitchen

Branding, Experience Design, Advertising

The Brief

The client wanted to launch a restaurant on the highest floor of a complex which also housed Gold’s Gym. They wanted to offer delicious and nutritious meals for the gym goers and the public alike.

The Idea

Since the restaurant could be accessed only by passing through Gold’s Gym (which we branded as well), we decided to continue the rugged vibes throughout the path.

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Colour Pallete

To keep up with the rustic theme, we went ahead with a simple colour palette of monochromatic colours with a splash of orange.

Typography

To add some grunge to the brand, we chose a stencil font to give a graffiti effect.

Primary Font

Interrogator Stencil

Secondary Font

Bebas neue

Stationery

We designed the menu, packaging boxes, visiting cards, and the apron too.

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Commercial Ads

The pre-launch collaterals were designed to attract customers with mouth-watering visuals and attractive offers. We also appealed to the gym goers by displaying healthy breakfasts and meals at affordable prices.

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