Miracle IVF Hospital

Branding, Advertising

The Brief

The client was a veteran as a fertility expert and wanted to start her own IVF and fertility hospital.
We were given full creative freedom for naming, branding, and advertising.

The Idea

We wanted to give the brand a modern appeal while keeping it down to earth so as to not come off as an expensive centre.

The Concept

After weeks of ideation and iteration, we were able to christen it with a name that resonates with people for an IVF and fertility hospital. Some couples find conceiving through IVF as a miracle, which is why we decided that it was the best that we could name the brand.

The logo was inspired by the essence of an IVF treatment- the union of a sperm and an egg.

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Colour Pallete

With a simplistic brand language, two essential colours, and pleasing visuals, the brand came together in harmony.

Typography

Primary Font

Point Soft DEMO

Secondary Font

Helvetica

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Stationery

We designed the signboard, hoardings and interiors along with the stationery to complete the experience.

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Commercial Ads

Miracle IVF Hospital wanted to position themselves as a source of hope for trying parents. With assuring language and soothing visuals, we designed the commercial ads that were placed on hoardings and social media.

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