Puravankara, a renowned real estate company, wanted to position themselves as a brand of tomorrow. Trying to convince one about the future with words or visuals can sometimes be creatively inadequate. Thus, this concept was born.
Mellow in collaboration with Sankalp Communications took the campaign to the next level with an interactive concept. By incorporating conductive ink onto the print ad, the ad would light up with a simple touch on the printed phone. This showed how simple it was to control the lights in Puravankara’s modern homes.