Interactive Outdoor Ad Campaign | Concept

The Brief

U25 is an upcoming footwear brand targeted at an audience of what its own name signifies.
With an eccentric collection of shoes, ideating its brand identity was a fun challenge. This was done in collaboration with Glass Onion.

The Idea

By playfully interacting with the outdoor environment, we made U25’s presence loud and clear.

U25 magazine2.jpg
U25 magazine4.jpg
U25 magazine1.jpg
U25 magazine3.jpg
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U25 magazine4_mag.jpg
Hoarding 4.jpg
Store front_v2.jpg
Bus 1.jpg
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