Senior Creative Copywriter
Please apply with your portfolio. If you don’t have any experience, do include a minimum of three pieces of your best work.
Mellow is a branding and UI/UX studio where remarkable brands are shaped and transformed by a creative and strategic business force. We exist to create meaningful work through agile design and innovative digital experiences.
We're a small yet mighty team of designers, artists, and writers.
Rohit Dhongade, founder and creative director, founded Mellow Designs in 2018 as he observed the dire need for design that makes a difference. We’re process-driven and we focus on quality over quantity.
Our Clients:
3M, Helios, Titan, Brillio, Smartshift, Bosch, Gold’s Gym, Puravankara, Provident, Nandu’s, Zoomcar, Spar, Indira’s, Quess, Hairline, Indira’s Food, Embassy, Himalaya, Dotpe, Himalaya, to name a few.
Required Experience and Qualifications
Experience:
4+ years in a design studio, advertising agency, or media house.
Timings: Mon-Fri, 10:30 AM - 6:30 PM
Job Type: Full-time
Job Location: Bangalore/Bengaluru
Bring Your Own Words.
This means you will get to work on anything that involves words and needs an idea - website copy, emailers, taglines, film scripts, social media ads - you name it. No brief is too small or insignificant for us. If you can bring impact in the fewest words possible, we already like you.
Apart from client work, we also expect you to work on proactive projects where you get to have the most fun :)
Found problems? Fix them.
At Mellow, we expect you to spot issues in our brand and business, and share interesting ideas to make our studio a better place to work.
You’ll never be alone again.
We expect you to work closely with our awesome design team, videographers and editors to deliver assets on time. At the same time, we also want you to have fun, win us all the awards there are to be won, and make Mellow a better place.
Take ownership. Not just do your part.
You will be working closely with our design team and editors to give life to the creatives. We expect you to make sure that the desired output is achieved as per the brief given to you. Most importantly, being in a senior position, you have to lead a team of junior copywriters, content writers, content creators and social media managers.
Raise the bar.
- Continuously raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
- Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand
- Stay updated on industry trends and insights, and use them in your work to improve quality
- Possess a strong understanding of design thinking and the design process
Bonus points if you
- Have a sense of humour as sharp as a well-placed comma in a sentence.
- Have the ability to explain NFTs to your grandma without using the word ‘blockchain’.
- Have great stalking skills for social media, not for your ex, but to keep an eye on the best social media trends.
- Have worked at an advertising agency before.
- Keep an eye out on the coolest things happening in the world of design (Branding, Packaging & UI/UX) & advertising.
- Can incorporate Hindi in your copy.
Responsibilities
- Interpret creative briefs to develop and produce creative concepts through the execution of assigned brands
- Research and understand the client's needs and target audiences, through online & primary research, reviews of existing research, interviews with subject matter experts
- Lead a team of juniors and coordinate with the creative team with good managerial and soft skills.
- Present concepts to the creative director and team you’re working with. Participate in client pitches occasionally
- Ideate ad campaigns & write video/ad film scripts and static ad copies as per the campaign.
- Ideate and conceptualize narratives for brands including setting their tone and personality (Packaging, websites, social media)
- Present concepts and scripts for performance marketing ads (motion graphics, videos, and static ads)
- Conceptualize creative ideas to create engaging content on social media (only for Mellow)
- Suggest and implement new ideas to develop brand awareness, like promotions and competitions
Benefits / What you get
- A chance to work on projects that actually matter.
- A chance to work on a huge portfolio of our brands in Tech, FMCG, FinTech, E-Commerce, Fashion, etc.
- You will be learning a lot about creating memorable brand experiences.
- A team of talented misfits who will appreciate a good pun and a killer cup of coffee, or chai.
- Working with a small team gives you the ability to learn different aspects of the business and gives you an autonomous platform to diversify your creative thoughts.
- You can participate in competitions and good workshops which the company will sponsor
- You will be attending art/design shows with the team to understand the trends
- Lunch and Snack from our end
- Health insurance coverage
- Added bonuses and incentives
INTERESTED? Send your resume and portfolio (work) links to:
hiring@mellowdesigns.co
Explore our work culture here:
https://www.mellowdesigns.co/careers
If shortlisted, the team will reach out.
